Where does a new sale begin? When a member of the sales team picks up the telephone, right? Or is it when they click ‘send’ on that initial email to a prospect. That’s it. Oh, hang on, the first meaningful exchange on a social platform. That’s definitely it, right? Wrong. A sale starts much, much earlier… A sale begins with research. It creates…
In a crisis, the role of the media sales team is critical. Sure, it may not be the right time for the hard sell, but it is the time to strengthen and build upon those client relationships we have all spent so long developing. Is there anything sales can do in the face of this global pandemic? You bet there is! This is…