The media pack remains a pivotal document in the sales aid arsenal. From it will be derived email copy, presentation content, contract details, and more. For your prospects and customers, it is often the foundation stone of your relationship together. Why then, are so many media packs left to go out of date, littered with spelling, punctuation and grammatical errors, and often don’t…
Coronavirus has seen live conferences and exhibitions cancelled for the foreseeable future. Event organisers are scrambling to pivot their physical face-to-face events to virtual events. In this post we explore the many positives of exhibiting at a virtual event. We also include a few things to consider so that you can make the most of your presence. A quick overview of what you…