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content marketing Archives | Spread the Word Media

Content Marketing

B2B content marketing myths debunked

By | Content Marketing, Marketing

Done correctly, content marketing can be great for your business, although it still remains a mystery to some. There is useful advice out there, but it’s easy to forget that the true magic of content marketing is about connecting with your audience. Here we debunk 5 content marketing myths to hone your mindset around your content marketing efforts. Myth #1 – Length: ‘My blog posts must…

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Festival of Marketing, Tobacco Dock, London

#FoM16: TheLADbible’s tips on engaging millennials and Gen Z

By | Content Marketing, Media, Social Media | No Comments

On October 5th & 6th Spread the Word Media attended the Festival of Marketing 2016 (#FoM16) at the Tobacco Dock, London. We started our #FoM16 journey by visiting the social stage to hear Stephan Mai, head of marketing at TheLADbible talk about their experiences of targeting millennials and Gen Z. According to TheLADbible’s website, they are the UK’s ‘greatest social content hub’, grabbing the…

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