Where does a new sale begin? When a member of the sales team picks up the telephone, right? Or is it when they click ‘send’ on that initial email to a prospect. That’s it. Oh, hang on, the first meaningful exchange on a social platform. That’s definitely it, right? Wrong. A sale starts much, much earlier… A sale begins with research. It creates…
The media pack remains a pivotal document in the sales aid arsenal. From it will be derived email copy, presentation content, contract details, and more. For your prospects and customers, it is often the foundation stone of your relationship together. Why then, are so many media packs left to go out of date, littered with spelling, punctuation and grammatical errors, and often don’t…
In a crisis, the role of the media sales team is critical. Sure, it may not be the right time for the hard sell, but it is the time to strengthen and build upon those client relationships we have all spent so long developing. Is there anything sales can do in the face of this global pandemic? You bet there is! This is…
On October 5th & 6th Spread the Word Media attended the Festival of Marketing 2016 (#FoM16) at the Tobacco Dock, London. We started our #FoM16 journey by visiting the social stage to hear Stephan Mai, head of marketing at TheLADbible talk about their experiences of targeting millennials and Gen Z. According to TheLADbible’s website, they are the UK’s ‘greatest social content hub’, grabbing the…
For most successful SMEs it is only a question of time before you come into contact with the media. This could be anything from a mention in a local newspaper article, through to making the headlines on a national news channel. But, how do you deal with the media? How important is the media to your business, and is it really possible to…