Category

Marketing

Content Marketing

B2B content marketing myths debunked

By | Content Marketing, Marketing

Done correctly, content marketing can be great for your business, although it still remains a mystery to some. There is useful advice out there, but it’s easy to forget that the true magic of content marketing is about connecting with your audience. Here we debunk 5 content marketing myths to hone your mindset around your content marketing efforts. Myth #1 – Length: ‘My blog posts must…

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7 takeaways from the B2B Marketing Expo 2019

By | Marketing

I spent yesterday, a lovely sunny Thursday afternoon, at the B2B Marketing Expo at Excel in London. I only had time to attend a few talks, but that didn’t matter, I still came away with useful insights and tips that I wanted to share for those who may not have had the opportunity to go along themselves. There was so much to see…

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5 social media do’s and don’ts

By | Marketing, Social Media | No Comments

Even the biggest brands can struggle with their approach to social media. As an SME with limited resources, how can you manage your social media channels effectively, maintaining a consistent presence, without making mistakes that could damage your brand – all whilst doing your day job? We have put together 5 simple do’s and don’ts to help you keep on the right track!…

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