Where does a new sale begin? When a member of the sales team picks up the telephone, right? Or is it when they click ‘send’ on that initial email to a prospect. That’s it. Oh, hang on, the first meaningful exchange on a social platform. That’s definitely it, right? Wrong. A sale starts much, much earlier… A sale begins with research. It creates…
Okay, let’s slowly and gently exercise those neck and shoulder muscles. Done? Next, let’s take a few deep breaths. Why? Because it is time to start making a dent in those sales targets! Oh, and guess what? The world has changed. So, we’re going to have to switch things up… In my last sales post, ‘Media: It’s OK to sell in a crisis’,…
The media pack remains a pivotal document in the sales aid arsenal. From it will be derived email copy, presentation content, contract details, and more. For your prospects and customers, it is often the foundation stone of your relationship together. Why then, are so many media packs left to go out of date, littered with spelling, punctuation and grammatical errors, and often don’t…
Coronavirus has seen live conferences and exhibitions cancelled for the foreseeable future. Event organisers are scrambling to pivot their physical face-to-face events to virtual events. In this post we explore the many positives of exhibiting at a virtual event. We also include a few things to consider so that you can make the most of your presence. A quick overview of what you…
In a crisis, the role of the media sales team is critical. Sure, it may not be the right time for the hard sell, but it is the time to strengthen and build upon those client relationships we have all spent so long developing. Is there anything sales can do in the face of this global pandemic? You bet there is! This is…
Done correctly, content marketing can be great for your business, although it still remains a mystery to some. There is useful advice out there, but it’s easy to forget that the true magic of content marketing is about connecting with your audience. Here we debunk 5 content marketing myths to hone your mindset around your content marketing efforts. Myth #1 – Length: ‘My blog posts must…
I spent yesterday, a lovely sunny Thursday afternoon, at the B2B Marketing Expo at Excel in London. I only had time to attend a few talks, but that didn’t matter, I still came away with useful insights and tips that I wanted to share for those who may not have had the opportunity to go along themselves. There was so much to see…
Imagine the scene…you, with a smartphone, ready to broadcast live on social media. What are the risks, and what should you have considered to make your live video a success? We share our best advice, along with a live video checklist, to help you make your broadcast a hit. 1. Live really means live… When broadcasting live on social media, ‘live’ means ‘live’, and with that…
Hampshire-based sales and marketing agency Spread the Word Media has announced a partnership with mapping specialists Maps4News. Spread the Word Media has today announced a partnership with the Dutch newsroom mapping company Maps4News to provide sales and service support to their customers in the UK and Ireland. Spread the Word Media will become the first line of contact for all Maps4News clients across…
On October 5th & 6th Spread the Word Media attended the Festival of Marketing 2016 (#FoM16) at the Tobacco Dock, London. We started our #FoM16 journey by visiting the social stage to hear Stephan Mai, head of marketing at TheLADbible talk about their experiences of targeting millennials and Gen Z. According to TheLADbible’s website, they are the UK’s ‘greatest social content hub’, grabbing the…