All Posts By

Martin

Team collaboration is the key to successful product innovation and sales strategy

Media sales: Search for the ‘why’

By | Media, Media sales, Sales, Strategy

Where does a new sale begin? When a member of the sales team picks up the telephone, right? Or is it when they click ‘send’ on that initial email to a prospect. That’s it. Oh, hang on, the first meaningful exchange on a social platform. That’s definitely it, right? Wrong. A sale starts much, much earlier…  A sale begins with research. It creates…

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Businessman drinking coffee

Media: 5 post-pandemic sales tips

By | Sales, Strategy

Okay, let’s slowly and gently exercise those neck and shoulder muscles. Done? Next, let’s take a few deep breaths. Why? Because it is time to start making a dent in those sales targets! Oh, and guess what? The world has changed. So, we’re going to have to switch things up… In my last sales post, ‘Media: It’s OK to sell in a crisis’,…

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Make your media pack effective

Is your media pack fit for purpose?

By | Events, Media, Sales, Strategy

The media pack remains a pivotal document in the sales aid arsenal. From it will be derived email copy, presentation content, contract details, and more. For your prospects and customers, it is often the foundation stone of your relationship together. Why then, are so many media packs left to go out of date, littered with spelling, punctuation and grammatical errors, and often don’t…

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Drawing of a businessman with an upward arrow

Media: It’s OK to sell in a crisis

By | Media, Sales, Strategy

In a crisis, the role of the media sales team is critical. Sure, it may not be the right time for the hard sell, but it is the time to strengthen and build upon those client relationships we have all spent so long developing. Is there anything sales can do in the face of this global pandemic? You bet there is! This is…

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4 top tips for working with the media

By | Media, PR, Social Media | No Comments

For most successful SMEs it is only a question of time before you come into contact with the media. This could be anything from a mention in a local newspaper article, through to making the headlines on a national news channel. But, how do you deal with the media? How important is the media to your business, and is it really possible to…

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