Monthly Archives

January 2022

Team collaboration is the key to successful product innovation and sales strategy

Media sales: Search for the ‘why’

By | Media, Media sales, Sales, Strategy

Where does a new sale begin? When a member of the sales team picks up the telephone, right? Or is it when they click ‘send’ on that initial email to a prospect. That’s it. Oh, hang on, the first meaningful exchange on a social platform. That’s definitely it, right? Wrong. A sale starts much, much earlier…  A sale begins with research. It creates…

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